Two worlds, real and virtual, that come together everyday. Can people live socially on both? Different values and habits that we were used to has children or teenagers, are starting to fade. People tend to hide in front of the computer, change theyre names to weird unpornunceble words, even forget how to write with a pen. Let´s talk about how we can engage the users and promote online activities that are have a meaning on the real world. A great challenge for brands.